Star Wars The Force Awakens and It’s True Genius

Star Wars The Force Awakens was released a week ago and now we know for certain that J.J. Abrams has a unique talent.

He has the ability to take a franchise, remake the base story with new special effects and modern directing but – and this is the awful truth – has no imagination whatsoever. The Force Awakens was nothing more than the first film re-made. The plot is so alarmingly duplicated in so many details that I felt little more than duped. This was an opportunity to take Star Wars in a new direction, but instead, as he did with Star Trek, he just steals plots and reworks them. Utterly, totally disappointing- we have fallen for the hype – in 2 years everyone will realize how had they were.

But the true genius here is not in the Star Wars film itself which is an almost shot by shot remake of the original, no, the true genius is in the marketing and merchandising which has been like something never seen before. It’s almost akin to a national brainwashing. Some may even call it similar to Jedi mind manipulation. This full court press of marketing is the true force to be reckoned with and is happening in every corner of the globe where there is a movie theater.

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The Star Wars movie itself will not be the iconoclastic, seminal, magical event that many of us were lucky to experience in 1977. It’s a hyped up remake, that profits in comparison to the hated prequels. Like many of have already stated, the excellent novels which have been disowned to make way for this new story-line were so much better and interesting, as well as thought provoking, the kind of stuff that stays with you and stimulates the imagination. Star Was The Force Awakens has none of that quality, it is an end in itself, and will quickly drift away from your thoughts and dreams.

However, It’s lack of originality will not be disturbing to Disney, all they care about is money. May the Greed be with you.

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Youssra Bukar

Youssra is a product manager for BeautyGuide.com.my and is based in Kuala Lumpur, Malaysia.

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